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TuCo Fit · Monthly Review

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Asset Management · Development · Hospitality

TuCo Fit Monthly Management Report

May 2026 performance across the six-studio Orangetheory® Fitness portfolio — financial results, studio ranking, membership and sales-funnel health, labor economics, and the cash picture, ending with an owner-level action plan.

Period · May 1–31, 2026 Studios · 6 (Salt Lake metro) Prepared for · CEO · VP Fitness · VP Sales & Ops Prepared by · Tu Companies Finance
01

Executive Financial Summary

The big picture first. Revenue and EBITDA both improved month-over-month, and the studios produced cash. The catch: the revenue lift was driven by one-time and event income, not recurring dues — recurring membership was essentially flat and the active base declined.

Revenue
$461,882
+4.7% vs Apr ($441,117)
EBITDA
$62,485
+34.9% vs Apr ($46,301)
EBITDA Margin
13.5%
+3.0 pp vs Apr (10.5%)
Recurring Members
3,471
−26 MoM · +60 YoY
Net Cash Increase
$53,809
Studio cash $482,550 at close
MetricMay 2026Apr 2026May 2025MoMStatus
Revenue$461,882$441,117$455,313+4.7%Green
Recurring members3,4713,4973,411−0.7%Watch
Net member growth−26Red
Labor % (payroll)30.4%31.5%−1.1 ppGreen
Occupancy % (rent + CAM/tax)15.6%16.8%−1.2 ppGreen
Controllable expenses$71,258$67,360+5.8%Watch
EBITDA$62,485$46,301+34.9%Green
EBITDA margin13.5%10.5%+3.0 ppGreen
Cash flow (net increase)$53,809Green

Dollar figures from the consolidated P&L for the six operating LLCs. Prior-year revenue and member counts are sourced from the Monthly KPI dashboard; the financial workbook provided covers Jun 2025–May 2026, so prior-year P&L lines (labor, occupancy, EBITDA) are not available here and budget/targets were not supplied. Controllables = repairs & maintenance, cleaning, utilities, telephone/internet, security, merchant fees, local marketing, equipment R&M, operating supplies, and software.

The single most important read

Revenue rose +4.7% but recurring dues were flat ($419,657 vs $420,015 in April). The entire month-over-month gain came from one-time income — Event Fees ($21,735) and Late-Cancel/No-Show fees ($11,606). Underlying membership did not grow; the active base fell 26. The earnings improvement is real but partly non-recurring.

Did revenue improve or decline?

Improved — up $20,765 (+4.7%) month-over-month, with COGS down $5,108, which is what drove the margin expansion.

Did EBITDA improve or decline?

Improved sharply — up $16,184 (+34.9%) to $62,485, margin from 10.5% to 13.5%.

Are studios producing cash?

Yes in aggregate — the portfolio funded a $39,833 owner distribution and still closed with studio cash of $482,550 ($585,943 including the fund entity). Five of six studios are free-cash-flow positive; Sandy is the exception.

Biggest positive / biggest concern

Positive: gross margin recovery (40.0% vs 36.3% in April) lifting EBITDA. Concern: recurring member attrition — net −26 for the month and dues flat — meaning the top line is leaning on event and penalty revenue rather than the membership base.

02

Studio Ranking

Every studio ranked by EBITDA margin. Two studios carry the portfolio; Sandy is the clear outlier and the only loss-maker this month.

StudioRevenueMembersMoM ΔLabor %Occ %EBITDAEBITDA %Status
Holladay$92,979726−2027.0%11.9%$21,96823.6%Green
South Jordan$87,046651+1829.0%13.5%$17,14719.7%Green
Draper$70,970537−1532.0%13.1%$9,03812.7%Yellow
Cottonwood Heights$80,650608−1131.4%14.8%$9,36211.6%Yellow
Herriman$71,202524+629.4%20.7%$7,80911.0%Yellow
Sandy$59,035425−435.4%22.1%−$2,840−4.8%Red
Portfolio$461,8823,471−2630.4%15.6%$62,48513.5%Green

Member counts and net change from the Monthly KPI dashboard (recurring members). Labor % = payroll (5200) ÷ revenue. Occupancy % = rent + CAM/property tax ÷ revenue.

  • Best EBITDA margin: Holladay (23.6%) and South Jordan (19.7%) — together $39,115 of the portfolio's $62,485 EBITDA (63%).
  • Worst EBITDA margin: Sandy (−4.8%) — the only studio below breakeven, dragged by the highest labor (35.4%) and occupancy (22.1%) loads on the lowest revenue.
  • Best net member growth: South Jordan (+18), the only studio adding members at scale; Herriman (+6) second.
  • Worst member loss: Holladay (−20) — notable because it is also the most profitable studio; a retention problem sitting on top of strong economics.
  • Best labor efficiency: Holladay (27.0%), then South Jordan (29.0%) and Herriman (29.4%).
  • Biggest improvement opportunity: Sandy — a structural revenue/cost problem (see §7), and Draper, where low lead volume is starving the funnel (see §4).
03

Revenue & Membership Review

Where the revenue came from, and whether it reflects real membership growth.

Revenue lineMay 2026Apr 2026MoM Δ% of total
Recurring membership$419,657$420,015−$35890.9%
Premier$334,538$336,873−$2,33672.4%
Elite$73,628$73,168+$46015.9%
Basic$11,492$9,974+$1,5182.5%
Retail (HRMs, food, apparel)$13,369$13,574−$2052.9%
Other — event fees$21,735$5,183+$16,5524.7%
Other — late cancel / no-show$11,606$11,686−$802.5%
Drop-in & package$6,576$6,027+$5491.4%
Returns, discounts, chargebacks−$4,572−$8,054+$3,482−1.0%
Total revenue$461,882$441,117+$20,765100%

Month-over-month by revenue line. Almost the entire $20,765 increase comes from event fees (+$16,552) plus a smaller returns/discounts drag (+$3,482) — together +$20,034. Recurring dues actually slipped −$358 and Premier, the largest tier, fell −$2,336. The top line grew on one-time activity, not membership.

Revenue lineHolladayS. JordanCottonwoodHerrimanDraperSandyTotal
Recurring membership$86,754$79,726$72,193$63,300$64,390$53,294$419,657
Premier$68,304$66,690$55,031$51,986$50,952$41,575$334,538
Elite$15,424$11,459$14,462$10,211$12,058$10,014$73,628
Basic$3,026$1,577$2,700$1,104$1,380$1,705$11,492
Retail (HRMs, food, apparel)$2,642$2,488$2,718$2,456$1,464$1,602$13,369
Other — event fees$3,955$4,375$3,395$4,165$3,185$2,660$21,735
Other — late cancel / no-show$2,784$1,774$2,356$1,572$1,860$1,260$11,606
Drop-in & package$2,889$1,033$849$411$1,230$164$6,576
Returns, discounts, chargebacks−$1,086−$1,464−$973−$844−$139−$65−$4,572
Other & inter-clinic adj.−$4,959−$886$112$142−$1,020$120−$6,489
Total revenue$92,979$87,046$80,650$71,202$70,970$59,035$461,882

Same revenue lines, broken out by studio (ordered by total revenue). "Other & inter-clinic adj." captures freeze fees, prepaid transfers between clinics, non-recurring membership, and uncategorized items so each column foots to total revenue. Figures are rounded to the nearest dollar and may not sum exactly.

StudioMembers (May)MoM ΔYoYRec. joinsRev / member
South Jordan651+18+3035$135.9
Holladay726−20−119$134.8
Cottonwood Heights608−11+2523$132.0
Herriman524+6+2526$136.9
Draper537−15−117$133.5
Sandy425−4−1813$136.3
Portfolio3,471−26+60133$134.9

Recurring joins (new + win-back) and revenue/member from the Orange Cup dashboard, May 2026. Net member change from the Monthly KPI dashboard.

Is growth from true membership or one-time revenue?

One-time. Dues were flat and the active base fell 26; the +4.7% came from event and penalty fees.

Are we adding enough new members to offset cancels?

Not in aggregate — 133 recurring joins were outweighed by cancels, freezes and exhaustions, leaving net −26. Only South Jordan and Herriman were net-positive.

Which studios have a membership problem?

Holladay (−20) and Draper (−15) are the immediate concerns; Sandy is smaller in absolute terms but down −18 year-over-year, the worst YoY trend in the portfolio.

Watch — freezes & penalty income

Freeze fees ($1,260) and a heavy late-cancel/no-show line ($11,606) can mask future churn: frozen members and chronic no-shows are at elevated cancel risk. Treat this month's penalty income as a leading indicator of retention pressure, not as healthy revenue.

04

Sales Funnel Review

Lead → booked intro → shown intro → join, by studio. The portfolio has a lead-volume problem at the bottom and a closing problem at a couple of high-traffic studios.

StudioLeadsBook rateShow rateClose rateConversionRec. joins
South Jordan12726%90%54%18%35
Cottonwood Heights9738%76%46%13%23
Holladay8541%81%31%18%19
Sandy8323%72%46%12%13
Herriman7547%112%37%21%26
Draper4543%83%40%20%17
Average8536%86%42%17%22

Source: Orange Cup sales dashboard, May 2026.

  • Lead-volume problem: Draper (45 leads) is roughly a third of South Jordan's volume — the funnel is starved before it starts. Demand generation is the constraint there.
  • Booking problem: South Jordan (26%) and Sandy (23%) convert a low share of leads into booked intros despite reasonable lead flow — a front-desk follow-up issue.
  • Closing problem: Holladay closes only 31% of shown intros despite an 81% show rate; tightening the in-studio close is the single highest-leverage fix there.
  • Strong end-to-end: Herriman (21%) and Draper (20%) post the best lead-to-join conversion; South Jordan wins on raw volume (35 joins).
  • Coaching priority: Sandy is weakest across booking (23%) and conversion (12%) — a candidate for intro-process retraining.
05

Labor & Class Economics

Payroll was 30.4% of revenue — healthy at the portfolio level and down from 31.5% in April. Labor as a share of revenue varies widely by studio. The tables below set each studio's labor dollars and their split across coaching, front desk and management against the revenue base and class utilization behind the rate.

Total payroll (5200)
$140,233
30.4% of revenue
Coach labor
$75,785
Trainers + head coach
Sales / front desk
$27,588
Reception + sales comp
Management
$36,861
Salary + bonus + comm.
Fully-loaded labor
36.2%
incl. taxes & benefits
StudioRevenueTotal laborLabor %CoachSales / front deskManagement
Holladay$92,979$25,10827.0%$13,542$3,126$8,440
South Jordan$87,046$25,24329.0%$14,743$3,063$7,437
Herriman$71,202$20,90929.4%$9,503$7,141$4,265
Cottonwood Heights$80,650$25,31831.4%$13,482$6,198$5,639
Draper$70,970$22,73832.0%$12,762$5,503$4,473
Sandy$59,035$20,91735.4%$11,753$2,557$6,607
Portfolio$461,882$140,23330.4%$75,785$27,588$36,861

Labor dollars from payroll (5200): coaching = trainer + head-coach comp, front desk = reception + sales comp, management = manager salary, bonus and commission. Revenue from the consolidated P&L, May 2026. Studios ordered by labor %.

StudioCapacity util.Sessions / mbr / wkHRM util.
Holladay76.0%1.7082%
South Jordan75.4%1.8778%
Herriman71.4%1.7988%
Cottonwood Heights72.1%1.7474%
Draper66.5%1.8267%
Sandy59.4%1.6372%

Capacity utilization, sessions per member per week, and HRM utilization from the Orange Cup coaching dashboard, May 2026.

What the labor data shows

Payroll is a healthy 30.4% of revenue portfolio-wide, down from 31.5% in April. Labor as a share of revenue ranges from 27.0% at Holladay to 35.4% at Sandy, and that spread tracks scale rather than overspending: the five studios above $70K in revenue all run 27–32% labor on 67–76% capacity utilization, so labor scales with size and the better-filled studios carry the lower rates.

The rate has two drivers — the dollars spent and the revenue they're spread over — and most of the gap between studios comes from the revenue side. The lower-revenue, lower-utilization studios sit at the top of the labor range even when their labor dollars are lean, so the pressure is a revenue and scale gap, not excess spending.

Mix matters as much as level. Front-desk and sales investment ranges from about $2,560 to $7,140 across studios, and the two adding members — Herriman (+6) and South Jordan (+18) — are the ones converting efficiently and putting dollars into the front desk. Where studios are flat or shrinking, the gap is in the funnel and the revenue base, not in coach hours.

Are we running too many classes / are class sizes large enough?

At the top four studios, class sizes are healthy — Holladay (76%), South Jordan (75%), Cottonwood (72%) and Herriman (71%) all fill above 70% of capacity. Draper (67%) and Sandy (59%) run under-filled. At Sandy the low fill mirrors its membership — 425 members, the smallest in the portfolio — so the problem is too few members, not too many classes. Cutting Sandy's schedule would reduce availability at the one studio that most needs to grow; the answer is filling existing classes by adding members.

Are front-desk / sales hours producing member growth?

Not in a straight line. The two studios that grew got there differently: South Jordan (+18) spends the least on front desk ($3,063) but converts efficiently (35 joins on a strong close rate), while Herriman (+6) spends the most ($7,141) and books aggressively (26 joins). Cottonwood and Draper carry mid-to-high front-desk cost ($6,198 and $5,503) and still lost members. Front-desk dollars buy joins, but net growth depends on conversion and retention — the lever is funnel effectiveness, not headcount.

Is the management load proportionate?

At five studios, yes. As a share of revenue, management runs 6–9% and is well-earned at the top performers (Holladay 9.1%, South Jordan 8.5%). Sandy is the exception: its $6,607 load is higher in dollars than Herriman, Draper or Cottonwood, but on the smallest revenue base it reaches 11.2% of revenue — the heaviest in the portfolio. Herriman runs the leanest management (6.0%) and is the only other studio adding members.

Is labor aligned with revenue and utilization?

Yes for five studios, no for Sandy. The studios above $70K revenue all run 27–32% labor on 67–76% utilization — labor tracks their scale. Sandy spends the fewest labor dollars in the portfolio ($20,917) yet lands at 35.4%, because its revenue ($59,035) and utilization (59%) are both the lowest. Labor is not out of line in dollars; the revenue and fill underneath it are too small to carry even a lean cost base. Bringing Sandy into line means growing revenue and utilization, not cutting labor.

06

Controllable Expenses & Anomalies

Only the unusual items. Several lines moved enough month-over-month to warrant an explanation; each cause below is confirmed from the general ledger.

Line itemMayAprMoMIdentified cause
General liability insurance$5,381$1,767+205%Annual EPLI / D&O premium — $4,234, allocated ~$706 per studio
Repairs & maintenance$7,910$2,523+213%South Jordan ($1,658): HVAC via Gunthers Heating & Cooling — $1,235 quoted job + $363 service plan
Local store marketing$15,052$11,171+35%Digital marketing (+$1,753) and local-event Shows (+$1,430); South Jordan the largest add
Operating supplies$8,037$6,435+25%Cottonwood restock ($2,194, +$914 MoM) — OTF Product Source apparel/retail
CAM & property tax$13,389$15,956−16%Draper nets −$919: normal CAM $2,655 less a −$3,574 landlord refund
Merchant fees$12,233$14,113−13%Lower processing — consistent with mix
Utilities$4,816$6,718−28%Seasonal — no action

Local store marketing, per studio — spend vs the studio's member result. Digital marketing and Shows (local events) are the two accounts driving the increase.

StudioApr mktgMay mktgMoM Δof which Digitalof which ShowsMembers MoM
South Jordan$2,227$4,329+$2,102$2,009$725+18
Cottonwood Heights$828$1,547+$719$0$412−11
Holladay$2,627$3,310+$683$1,281$860−20
Herriman$921$1,377+$456$0$255+6
Draper$2,342$2,636+$294$928$361−15
Sandy$2,226$1,853−$373$436$241−4
Portfolio$11,171$15,052+$3,881$4,654$2,853−26

South Jordan drove most of the increase (+$2,102, the bulk of it digital) and was the only studio with meaningful member growth (+18, 35 joins) — the one case where higher marketing tracked a better member result. Cottonwood and Holladay also raised spend but lost members, so their May revenue lift came from one-time event fees, not the marketing. The portfolio's recurring base still slipped −26 overall.

Confirmed by Finance — EBITDA normalization

All five movements are explained. For run-rate EBITDA, two are one-time or periodic and should be set aside: the annual EPLI / D&O insurance premium ($4,234, booked in full this month and allocated ~$706 per studio), and South Jordan's HVAC work through Gunthers Heating & Cooling (a $1,235 quoted job, the bulk of its $1,658 R&M). Together roughly $5,500 of cost that does not recur monthly sits in May's controllables.

The rest is operational, not a flag: local marketing is deliberate digital and local-event spend — South Jordan's larger investment is the one that tracked member growth; operating supplies are a Cottonwood retail/apparel restock; and the Draper CAM line is a confirmed landlord refund — normal CAM of $2,655 offset by a −$3,574 credit, for a −$919 net.

Net effect on run-rate EBITDA?

About $5,500 of May's controllable spend does not recur monthly — the $4,234 annual EPLI/D&O premium booked in full this month, and South Jordan's ~$1,235 HVAC job — and should be normalized out when reading the run-rate. Everything else is recurring operational spend.

07

Occupancy & Fixed Cost Review

Portfolio occupancy ran 15.6% of revenue — healthy. The story is entirely at the studio level: two studios carry a rent burden the others don't.

StudioRentCAM + taxRevenueOccupancy %Status
Holladay$8,350$2,747$92,97911.9%Green
Draper$10,220−$919$70,97013.1%Green
South Jordan$9,161$2,548$87,04613.5%Green
Cottonwood Heights$9,628$2,277$80,65014.8%Watch
Herriman$10,698$4,042$71,20220.7%Watch
Sandy$10,378$2,693$59,03522.1%Red
Portfolio$58,435$13,389$461,88215.6%Green

Occupancy % = (rent + CAM + property tax) ÷ revenue. Draper's CAM line nets to −$919 this month — normal CAM of $2,655 offset by a −$3,574 landlord refund (see §6).

Which studios have a rent-burden problem — and is it rent or revenue?

Sandy (22.1%) and Herriman (20.7%). For both, rent is in the normal $10–11K band — the problem is low revenue, not high rent. Sandy at $59K and Herriman at $71K simply don't have the top line to carry standard occupancy.

Is it fixable through sales growth? Structural?

Herriman is fixable: it added members (+6), has the portfolio's best funnel conversion (21%), and just needs volume — occupancy ratio falls as revenue climbs. Sandy is closer to structural: negative EBITDA, declining members, and the highest combined labor-plus-occupancy load. Sandy needs a specific, dated revenue plan or a harder look at the unit economics.

08

EBITDA & Cash Flow

EBITDA is converting to cash, accounts payable is being paid down rather than built, and the portfolio funded a distribution while still growing cash.

From EBITDA to cashMay 2026Note
EBITDA$62,48513.5% margin
Less: interest & local tax−$28,100Bank $20,375 · seller-note $3,739 · tax $3,986
Free cash flow (after debt service)$34,384Pre-D&A operating cash
Less: depreciation & amortization−$21,632Non-cash
Net income$12,753
Cash positionMay 2026Read
Net income$12,753After the R&M adjustment
Owner distribution−$39,833Financing outflow
Accounts payable (consolidated)$20,963Modest — no payables build-up
Credit cards$7,081Current
Cash at close — studios$482,550Unchanged from prior close
Cash at close — incl. fund entity$585,943Updated consolidation scope

The updated workbook's cash-flow statement now spans a trailing-twelve-month period (Jun 2025–May 2026) and consolidates the fund entity alongside the six studios, so a clean single-month cash-flow statement is not drawn from this version. Studio-level cash at close ($482,550) is unchanged from the prior reporting close; the higher consolidated figure adds the fund entity's $103,393. Payroll and sales-tax liabilities remain current.

Is EBITDA turning into cash? Are we building AP?

Yes — the EBITDA-to-cash bridge holds, and accounts payable sits at a modest $20,963 consolidated with no build-up. There is no delayed-expense overhang; sales-tax and payroll liabilities are current.

Upcoming CapEx?

None recorded this month. With studio cash at $482,550 (and $585,943 consolidated including the fund entity) the portfolio has room, but a forward CapEx plan for studio refreshes should be confirmed.

Which studios fund the business — and which consume cash?

Funders: Holladay (FCF $17,117) and South Jordan ($12,585) generate the bulk of distributable cash. Consumer: Sandy (−$7,439) is the only cash-negative studio and is effectively subsidized by the others.

09

Action Plan

A written list with owners, deadlines and expected impact — the meeting's output.

IssueStudioOwnerActionDeadlineExpected impact
Negative EBITDASandyVP Fitness + DMDiagnose the labor-to-revenue gap; build a dated revenue-recovery plan30 daysRestore breakeven
Member loss vs. strong economicsHolladayVP Sales & OpsRetention + win-back call plan; tighten intro close (31% → 40%)2 weeks+15 net members
Lead-volume shortfallDraperVP Sales & OpsLocal marketing + lead-gen push (45 → 75 leads)Next period+8–10 joins
Weak booking & conversionSandySales LeadRetrain intro-booking process (book rate 23% → 35%)30 days+10 pp book rate
Recurring base flat / one-time revenue reliancePortfolioVP Sales & OpsReduce reliance on event/penalty income; rebuild net member growthOngoingNet members positive
Normalize one-time costs (EPLI/D&O, SoJo HVAC)PortfolioFinance / ControllerSet aside ~$5,500 of confirmed one-time/periodic spend for run-rate EBITDA1 weekClean EBITDA baseline
Bottom line for the partners

May was an earnings-quality month, not a growth month. EBITDA and cash both improved on better gross margin and disciplined labor, and the balance sheet is clean — but the top-line gain leaned on one-time income while the recurring base slipped. The work for next period is straightforward and operator-led: turn around membership at Holladay and Draper, fix the unit economics at Sandy, and confirm which of this month's expense and revenue items are recurring.